Weed producers gave me a relatively free hand in image, photography and design. The look was to emphasise the sense of camaraderie and kiwi straightforward “can do”, together with warmth and hope. The various photographs taken for the image are based on that.

The brief, after the initial image, was a full colour banner, posters, strip, programme, monochrome flyer, promotional and bio photographs, and ads to work in both full colour and greyscale.